With the number of famous restaurant brands today, it can be hard for a new restaurant to enter the market and gain loyal customers. As a restaurant owner, your ultimate objective is to make sure your restaurant stands out in a highly competitive environment.
Fortunately, there is an inexpensive and effective way to do that.
If you want to put your new fast-food restaurant out there, then email marketing is the way to go. Here are a few tips to properly market your business through email:
Ask Customers To Join Your Email List
Since you’re just starting out, the first thing you need to do is to build your email list. You can do this by adding a link to your website on printed menus or credit card receipts. Let customers know the potential of receiving special offers when they subscribe to your email list.
You can also directly ask them to write down their email addresses so you can input them into your database later. You can also include a QR code that redirects scanners to a landing page that allows them to earn an exclusive offer when they subscribe.
Promote A Referral Campaign
There are a lot of people who do not like eating alone. Having a meal with your friends or loved ones is always fun and enjoyable. In your restaurant newsletters, you can include a referral link that encourages customers to share your email with their family members, colleagues, friends, etc.
You can offer various gifts too such as a coupon, discount, or a free dessert to motivate subscribers to refer your restaurant and email list to a friend. If you want an effective email marketing platform for your campaigns then online tools, such as PosterMyWall, are available.
Add Popups To Your Website
Popups that appear immediately after opening a website can be annoying and will only turn people away from further exploring your site. But when used right, popups can help increase the rate of engagement and conversion.
Here is how you can use website popups to collect more email addresses for your restaurant:
- Make sure your popup matches the design of your website and brand.
- Offer discounts and special promotions.
- Set your popup to only show up after 5 or so seconds or at least 40% of website scroll.
- Trigger exit pop-ups.
- Make sure that the popups only show twice for every unique visitor to your website.
- Make sure the popup has a clear X button.
- Keep the popups user-friendly.
Offering promotional deals is the most basic form of email marketing. However, you need to keep in mind that all your customers are different from each other. An offer that tempts one person may be uninteresting for another.
In this case, personalizing your emails according to the data you have collected from the customer is a good way to grab their attention and increase click-through and conversion rates.
Collect Customer Feedback
Collecting customer feedback is one of the more unused strategies of email marketing. However, they are still fundamental to an email campaign.
Keep in mind that one of the goals of a business is to satisfy its customer base. What better way to figure out what customers like and what will satisfy them than by asking them outright?
By asking the customers for their honest opinions on your restaurant, you’ll be able to determine your strengths and weaknesses and figure out what you need to do to further improve and grow your business.
Offer A Loyalty Program
One of the best ways to gain loyal customers is to offer a loyalty program. Customers usually like dining at a restaurant that is able to cater to their needs, remembers who they are every time they visit and treats their customers well. Having a loyalty program accomplishes all this and more.
Highlighting exclusive monthly offers and events to loyal customers will also entice them to visit your restaurant a lot more frequently. You need to nurture your loyal customers if you want your business to grow.
Send Emails For Special Occasions
Sending out personalized emails for special occasions such as birthdays and Christmas increases customer satisfaction and rewards those who actually take the time to read your newsletters. It makes the customer feel appreciated and recognized, which is important if you want to build a strong relationship with your customers.
This also entices them to celebrate those special occasions at your restaurant. Even better, if you offer them a special birthday or holiday discount.
Email marketing shouldn’t be taken for granted, especially for restaurant owners who are just starting out. It’s a great way to reach a lot of people and encourage them to visit your restaurant. There are email templates that you can customize online using tools like PosterMyWall.
By taking the tips above into consideration when launching your email marketing campaign, your business has a good likelihood of making it big.